The Future of Behavioural Science

According to 250+ Experts

by Merle van den Akker

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eBook

Behavioural science has never been a static field. From its roots in psychology and economics, it has borrowed ideas, adapted methods and reinvented itself in response to new challenges.

Today, the field is undergoing another transformation, shaped by debates about diversity and inclusivity, methodological pluralism, ethical boundaries, and questions of effectiveness, alongside the growing influence of data science and artificial intelligence.

Drawing on interviews with over 250 experts from academia, industry and policy, Merle van den Akker examines the challenges, frustrations, ambitions and hopes shaping behavioural science, and considers what its future might hold.

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Bristol University Press

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About the author

Merle van den Akker, PhD is a Senior Product Manager at the Commonwealth Bank of Australia, where she applies behavioural science to consumer finance and investing. She writes on behavioural science and decision-making, including an interview series with leading figures in the field. She completed her PhD in behavioural science at Warwick Business School.

ISBN: 9781529244601

Format: eBook

Publication Date: 15/10/2026

Imprint: Bristol University Press