UberTherapy

The New Business of Mental Health

by Elizabeth Cotton

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eBook

UberTherapy is the essential guide to the rise of digital therapy for anyone working in, researching or using mental health services.

This timely book explores the emerging uberization of therapy through algorithmic control, datafication of despair and attrition by design. Analysing the deployment of e-commerce business models, this book makes a compelling case that the rise of ‘therapeutic Tinder’ allows would-be clients to sidestep the deep, uncomfortable work of therapy. UberTherapy offers a defence for the irreplaceable value of human therapists and a roadmap for preserving the legacies of real therapy in the digital world.

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Bristol University Press

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About the author

Elizabeth Cotton is Associate Professor of Responsible Business at the University of Leicester and the founder of Surviving Work which carries out socially engaged research about mental health and its relationship to work. She has worked extensively with health teams and trade unions and has worked as a psychotherapist in the NHS. Elizabeth runs The Digital Therapy Project, a group of UK and US researchers and practitioners interested in understanding future therapies from both sides of the therapeutic relationship.

ISBN: 9781529230840

Format: eBook

Publication Date: 27/10/2025

Imprint: Bristol University Press